The challenge with products like Roblox is that adults have a hard time understanding the concept. With the COVID stay-at-home orders usage and revenue really took off in 2020. DFC has been tracking Roblox for over 10 years and has seen its usage explode with children in the U.S. Roblox has been a growing steam roller for many years. In early January, the company raised another $500 million in a private placement. As of the end of 2020 Roblox had nearly $900 million in cash in the bank. Unlike most IPOs this is not a way for the company to raise money. This is confusing because instead of issuing new shares, Roblox will be allowing current owners to sell their shares. The Roblox IPO has flown somewhat under the radar in part because it will be a direct-listing IPO. Roblox will trade on the New York Stock Exchange under the symbol RBLX. The listing has been delayed several times but is currently set for March 10. The potential IPO was first announced last fall. Roblox has the potential to become one of the biggest video game IPOs ever. This is likely to change this month as the company prepares to go public. For developers, it's wrestling with rivals in Epic Games ( OTCPK:TCEHY), Unity (NYSE: U) and Valve.Roblox is a video game company that has flown under the radar for many years.On the user front it's trying to steal attention from global tech leaders (, Apple, Facebook, Google, Microsoft, Tencent) global entertainment companies (Activision Blizzard, Electronic Arts, Take-Two, Valve, Unity, and Zynga), online content (Netflix, Spotify, and YouTube) and social platforms (Facebook, Pinterest, and Snap). The company notes it competes both for users and for developers and creators.Net loss for that period swelled to $203.2M from a loss of $46.3M in the same period in 2019, as the company invested heavily in R&D and developer exchange fees.

30, the company notes it had bookings of $1.2B (and revenues of $589M) daily active users numbering 31.1M, with hours engaged landing at 22.2B and $345M in operating cash flow.

It's looking to list on the NYSE under the ticker RBLX.

The company confirmed confidentially filing for an IPO last month, and was reportedly seeking a valuation of $8B.Morgan, Allen & Co., BofA Securities and RBC Capital Markets. The offering comes via Goldman Sachs, Morgan Stanley, J.P.Child-focused gaming company Roblox has filed its S-1 for an initial public offering.

Roblox files for ipo